Internet Marketing Techniques: LinkedIn’s List of 24 B2B Marketers You Need to Know

LinkedIn’s 24 B2B Marketers You Need to Know

In honor of it's fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer's Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network. The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds. If you're anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is more essential today than ever. Why? Check out these statistics:

With over 610 million members in over 200 countries and territories, more than 1 out of every 3 professionals worldwide is on LinkedIn.
Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
LinkedIn counts executives from nearly all 2018 Fortune 500 companies as members
More than 30 million companies are represented on LinkedIn

There simply isn't another social network with that kind of community and momentum for business professionals. And while most professionals have been using LinkedIn for years and may see it as a jobs marketplace, many simply haven't taken the time to optimize or maintain their profiles. They also haven't discovered all the ways you can capitalize on LinkedIn as a marketing and social selling tool. The good news is that quite a few people have. In The Sophisticated Marketer's Guide to LinkedIn, there are 55 pages of advice on reaching the right people and taking your marketing to the next level directly from marketers within LinkedIn, as well as some of the top B2B marketing professionals in the business. There's also an excellent list of 24 B2B marketing experts in the U.S. that LinkedIn suggests we get to know, selected by staff at LinkedIn—and that's where we'd like focus today. Many of the names on the list will be familiar to you, such as our own CEO Lee Odden. But some are likely to be new discoveries. Congratulations to those on the list and to anyone who downloads and reads The Sophisticated Marketer's Guide to LinkedIn.

24 B2B Marketers LinkedIn Says You Need To Know

Robert Rose Chief Troublemaker, The Content Advisory Twitter: @Robert_Rose LinkedIn: /in/robrose

Aaron Orendorff Founder, iconiContent Twitter: AaronOrendorff LinkedIn: in/aaronorendorff

Ryan Robinson Content Marketing Consultant Twitter: TheRyanRobinson LinkedIn: in/theryanrobinson/

Carla Johnson Chief Innovator, Type A Communications Twitter: CarlaJohnson LinkedIn: /in/carlajohnson

Allen Gannett CSO, Skyword Twitter: Allen LinkedIn: /in/allengannett

Shane Barker Co-Founder and CEO, Content Solutions Twitter: shane_barker LinkedIn: /in/shanebarker

Ann Handley Chief Content Officer, MarketingProfs Twitter: MarketingProfs LinkedIn: /in/annhandley

Katie Martell Marketing Consultant, On-Demand Marketing Twitter: KatieMartell LinkedIn: /in/katiemartell

Mandy McEwen Founder and CEO, Mod Girl Marketing Twitter: MandyModGirl LinkedIn: /in/mandymcewen

Michael Brenner CEO, Marketing Insider Group Twitter: BrennerMichael LinkedIn: /in/michaelbrenner

Lee Odden CEO, TopRank Marketing Twitter: LeeOdden LinkedIn: /in/leeodden

Nancy Badillo CEO, NancyBadillo.com Twitter: NancyBadillo13 LinkedIn: /in/nancybadillo

Jay Baer Founder, Convince & Convert Twitter: jaybaer LinkedIn: /in/jaybaer

Jason Miller Brand Marketing Lead, Microsoft Twitter: JasonMillerCA LinkedIn: /in/jsnmiller

Vin Clancy Founder, Magnific Twitter: vincentdignan LinkedIn: /in/vincentdignan

Andrew Davis Keynote Speaker, Monumental Shift Twitter: DrewDavisHere LinkedIn: /in/drewdavishere

Heidi Bullock CMO, Engagio Twitter: HeidiBullock LinkedIn: /in/hbullock

Gina Schreck CEO, SocialKNX Twitter: Ginaschreck LinkedIn: /in/ginaschreck

Doug Kessler Creative Director and Co-Founder, Velocity Partners Twitter: dougkessler LinkedIn: /in/dougkessler

Gabe Villamizar Global Sales Evangelist, Lucid Twitter: gabevillamizar LinkedIn: /in/gabevillamizar

Suzanne String Nguyen Video Evangelist, Shootsta Twitter: StringStory LinkedIn: /in/stringstory

Joanna Penn Director, The Creative Penn Twitter: thecreativepenn LinkedIn: /in/joannapenn

Janet Murray Content Marketing Expert Twitter: jan_murray LinkedIn: /in/janet-murray74

Janet Murray Content Marketing Expert Twitter: JuliaEMcCoy LinkedIn: /in/juliaemccoy No list is ever perfect, so who would you add to this list? Let us know in the comments. If you're ready to dig in to the 2019 The Sophisticated Marketer's Guide to LinkedIn, start now and grab your own copy here: