Internet Marketing Techniques: #119: The Who, What, When, Where and How of Testimonials

Today I’m pulling the curtain back on a piece that can mean the difference between steady sales and your shopping cart catching dust.

I’m giving you the who, what, when, where and how of testimonials. These are especially helpful for those just starting out.

And, I’m also excited to give you a freebie that will make these strategies come alive for your business. It’s called, “The Anatomy of a High-Converting Testimonial.” I’m going to show you how to turn a bad testimonial into a good testimonial, and a good testimonial into an outstanding one. Your testimonials will shine with the help of this awesome tool.

Now, why do you need a good testimonial?

Your credibility is everything when wanting your audience to trust you. Social proof is invaluable when it comes to this.

Testimonials are the best way for you to address objections or hesitations that you may be seeing.

Testimonials allow for your community members to speak up for you and persuade others to buy your product or sign up for your course. If you can have a quote from a community member on an opt-in or sales page, it can be the selling point for on-the-fence potential buyers.

Listen in and get started now!

The most important objectives when building your audience are that you want them to know you, like you and trust you.

Then you have the ability to capture outstanding testimonials that let potential new audience members know how amazing you are.

As I mentioned, in this episode we are getting into the who, what, when, where and how of outstanding testimonials.

Here are the first few spoilers I have in store for you in this week’s episode:

You don’t need to only have testimonials from customers.
You don’t need to use a testimonial verbatim, as it is sent to you.
You don’t need to wait until your students have completed your first course to start collecting testimonials.
You don’t need to just have a dedicated testimonials page.
You don’t need to wait for kudos to come to you.

There are many people—outside of customers—that you might not have thought of who can provide you with testimonials. I tell you who those people might be for you and explain how to successfully solicit a testimonial from them.

When someone sends you a testimonial, you don’t need to use the exact verbiage they send you. Most people aren’t writers and don’t know what components go into an exceptional testimonial. In this episode I tell you how to work with your students to create an outstanding testimonial that will make you shine and convince potential students to buy your course.

Also, the components of a good testimonial are so, so important. I give you the framework for a perfect testimonial to ensure that every reference is a home run for your business.

Next, you can always be looking to capture testimonials. However, beyond that you don’t need to wait for your first course to complete before you start capturing kudos about your work. I have some strategies for you to get started collecting testimonials now.

There are some very strategic locations that your testimonials must live. I go into depth on where those are and what types of testimonials should live on those pages.

And, you may be thinking, this is all great, but how do I bring it all together to get an outstanding testimonial?

Well, I’m pulling back the curtain and telling you exactly how I’ve done this and how you can too.

I’m excited for you to start tackling these components now and start building your testimonial database! (Don’t worry, I share how to create a good database too.)